In previous years, Risas Dental used childlike illustrations as a direct approach for their annual Black Friday promotion. This led to ongoing challenges, as the visuals were inconsistent and fell short of the promotion’s goals.

By creating a new look for Risas Dental’s Black Friday promotion, we built brand recognition and enhanced consistency. Additionally, I documented campaign guidelines that were shared with internal and external teams who contributed to the creation of additional assets for the campaign.

This new, distinctive visual was applied to all English and Spanish print and digital materials, including television commercials, media advertising, flyers, and signage displayed in 27 dental offices across the Southwest and Mountain regions.