Risas Kids Dental

New pediatric service, same great dentistry.

BRAND EXPANSION

In 2021, Risas Dental expanded into pediatric dentistry to offer their communities more affordable dental procedures. As Risas evolved into a parent brand, the pediatric identity needed to be strategically positioned within the brand hierarchy. The Risas Kids Dental branch was designed to maintain a seamless flow of brand equity within the Risas family.

Risas Dental and Braces Logo

The primary challenge was to create a youthful logo that still reflected the Risas brand. During the discovery phase, I researched their main competitors and met with company stakeholders to ensure brand equity and establish a strong direction for future branding efforts.

Risas Kids Dental Logo

This marked my final project with the Risas Dental team. Knowing it would be my last planned milestone with the company, I was determined to set my team up for success by providing a clear brand vision, creative direction for brand materials, and a detailed outline of the next steps to guide them through the Grand Opening and beyond.